Why You Need To Get edu Backlinks

Why You Need To Get edu Backlinks

When we think of Internet marketing, the word "backlink" doesn't automatically come to mind. In fact, most people who aren't involved with a website would not even know what a backlink means. To put it simply, a backlink is any URL link from another website that will take web surfers directly to your website.

So, a backlink is like a business card (in the form of an Internet address) that you gave to someone who then refers other people back to you. Using this metaphor, one can see that the more backlinks you get the more business you get too. However, that's not the sole reason why backlinks are important in Internet marketing.

While a backlink is a type of referral, it also can be a measure of your website's reputation. This is why major search engines use backlinks in their search algorithms. They catalogue the number of backlinks and the strength of the people who are backlinking to your site and use this in their algorithm to determine how well you rank amongst other sites that deal with your website niche.

Using backlinks you can raise the visibility of your site by getting your site highly ranked in the search engine. This, in turn, will lead to more people visiting your site and thus more business.

As if that weren't enough, the backlinks are also used to determine the worth of the website should you decide to sell the domain later. So, backlinks can turn into dollar signs, even if your site happens to be a blog, instead of a full website. That's how powerful backlinks are!

Link development backlinks, not all backlinks are the same. Elements Of A Quality Backlink

PageRank (PR)
The best types of quality links come from sites that have a high page rank in Google's search engine. Page rank ranges on a scale from 1 to 10. PR7 backlinks are better than PR6 backlinks, which is better than PR5 backlinks, with 10 being the highest page rank. This is a measure of the referral site's reputation and will give the search engine an idea of how reliable this source is about giving out links that are not relevant or within their own content stream. If you don't know a site's PageRank (PR), you can download the Google toolbar and it will tell you what it is. It takes time to develop page rank and you should try to link to sites with a slightly higher page rank than your own, thus building up your own site's reputation.

Website Content Matching
Ideally, you would want to get a backlink from a site that not only has a higher page rank than you do, but also that has something to do with the content of your site. If your site is about dating, you may want to be included in a site that reviews dating sites. If you just get a backlink from someone who is selling Bibles, it's likely to be ignored as a good quality backlink.

Page Positioning
A link that shows up near the top of the referrer's page is worth more than one at the bottom. This may seem odd, but you have to remember that paid links are often placed nearer the bottom or out of the way of the relevant content. Paid text links are now not considered good quality links by Google, but how that algorithm is determined, it's anyone's guess. They appear to make page positioning an indicator of whether a text link is paid or not.

Page Hierarchy
Within any website, there is a directory tree that leads people deeper and deeper into the site. The higher a web page is in the directory structure the more value it has to you as a potential host for your backlink. The home page of a site with good ranking is an excellent place to get a backlink because this is the prime real estate for websites that everyone is sure to visit.

Anchor Text
The anchor text used by the linking site is becoming more important. If you have a site that sells shoes and the anchor text that backlinks to you is "pretty wear" then it won't be as efficient as one that clearly describes your offerings like "quality top-brand shoes." This effect appears to be evaluated across the board with the more backlinks using quality anchor text, the higher your page ranking in the results pages becomes.

Apply these elements in your backlink campaigns and you'll absolutely gain additional traffic.

A backlink from a PR-8 site is worth more than a backlink from a PR-2 site. A backlink from a .org is worth more than one from a .com. The top shelfe backlink would be a PR-10 .edu site.

Being the Internet, of course, nothing is as straightforward as it seems. It's simplistic to suggest that anything that is a backlink will enhance your site's value or search engine ranking. Tech wizards invented the Internet, and many of those geek geniuses ended up in search engine companies.

So, even though a standard HTML URL is easy enough to understand (once you get the hang of it), search engine optimization is quite intricate and often a very secretive business. After all, if we knew exactly the algorithms that major companies use to rank the sites in their listings, than anyone could fool a search engine and the entire industry would collapse overnight.

So, while you can learn as much as you want about how to code a backlink, you probably won't get the finer points of which backlinks are worth more than others to your website, unless you study the subject.

Bill Edwards
Author of other high quality articles on SEO and backlink building.
You can find out a whole lot more about the subject of high quality backlinks, and how to get them for free at:
http://pleazz.com/craigs/Get_more_backlinks.htm